Social Media Marketing

Social Media Marketing course provides participants with a comprehensive framework for developing effective social media strategies, along with practical skills in using various social media platforms and tools.

You’ll discover how to create highly engaging content that resonates with your target audience, leveraging AI-powered technologies to stay ahead of the curve. With expert guidance from experienced instructors, you’ll also learn innovative ways to build your brand online and connect meaningfully with your audience–all while staying up-to-date on the latest trends in social media marketing.

Topics Covered:

• Unleashing the Digital Marketing Frontier: Mastering the Basics
  • Introduction to digital marketing
  • Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.

• Navigating the Ever-Changing Digital Landscape: Latest Trends Unveiled
  • The importance of digital trends in the workplace.
  • Latest digital and social media marketing trends.

• From Novice to Ninja: Mastering Social Media Fundamentals
  • Social media fundamentals
  • Social media best practices: tools, platforms, and trends – including best practices on using Instagram, TikTok, Facebook, Clubhouse and LinkedIn.

• Beyond Likes and Shares: Tactics for Social Media Success to Build an Online Community
  • Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
  • Unlocking the power of YouTube: 10-step framework to gain free subscribers
  • Mastering Instagram marketing: 10-step framework to gain more followers.

• Crafting Viral Magic: Unlocking the Secrets of Social Media Engagement
  • Social Media engagement strategy
  • Maximising social media lead generation through audience engagement.
  • Building communities online – lead generation through audience engagement increase fans, engagement & reach.

• Social Media Content Strategy
  • Social media content format and strategy to generate engagement – Influencer Generated Content (IGC), UGC, videos, Keywords, #hashtags, Instagram/Facebook Stories, TikTok trends/challenges, logging/vlogging, social media interest groups etc.
  • Learn to create engaging social media content–– User Generated Content (UGC), AI Generated Content (AIGC).
  • Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU.
  • Building content calendar

• AI-Driven Content Creation – Exploring the Power of AI in Social Media
  • Introduction to AI-Driven content creation
  • Best Practices for implementing AI driven techniques in your workflow.
  • Exploring best AI-Driven Content Creation Tools:
    • Best AI tools for graphic design and video editing
    • Best AI tools for marketing
    • Best AI tools for business operations
    • Best AI writing tools for content creators

• Crafting Winning Social Media Marketing Campaigns: From Strategy to Execution
  • Key Considerations for running successful social media campaigns.
  • Building a comprehensive social media marketing campaign:
  • Research and analysis: identifying goals, target audience, competitors and KPIs.
  • Creating engaging content that resonates with your audience on major platforms.
  • Implement successful social media campaigns using User Generated Content (UGC), Video Generated Content (VGC) and AI-driven content creation techniques.
  • Developing effective community management strategies to boost engagement & reach.
  • Measuring success metrics of your campaign – traffic, engagement etc.