This programme introduces business leaders and professionals to practical applications of Artificial Intelligence (AI) for enterprise transformation. Participants will first develop a foundational understanding of AI concepts and their relevance to business strategy. The programme then explores real-world applications of AI, including case studies from Grab on how AI enhances services for merchants, passengers and driver-partners.
Through guided exercises and demonstrations of accessible AI tools, participants will learn how to identify opportunities to apply AI within their organisations. The programme concludes with participants developing a preliminary AI business case outlining a problem, proposed AI solution and expected business impact.
By the end of the programme, participants will be able to evaluate AI opportunities and initiate AI adoption within their organisations.
Day 1
AI Fundamentals for Business
- What AI is and isn’t.
- Why it matters for competitiveness and efficiency.
- Cut through hype. Set realistic expectations.
Spotting AI Opportunities (Design AI)
- Map your value chain.
- Identify pain points AI can realistically solve.
- Prioritise opportunities based on business value and ROI.
AI in Practice: Grab Use Cases
- How Grab applies AI across merchants, passengers, and driver-partners.
- Focus on business problems and outcomes, not tech details.
- Overview of common, accessible AI tools.
Day 2
Hands-On AI Exploration
- Try user-friendly AI tools in a sandbox.
- Compare “before vs after” outcomes.
- Understand costs, limits, and readiness.
- Intro to IMDA CTO-as-a-Service (GenAI Navigator).
Build Your AI Business Case
- Define a real business problem.
- Propose an AI solution.
- Articulate benefits, risks, resources, and next steps.
- Leave with a first-cut AI business case.
- Assessment & Presentation of your AI Business Case
Assessment
- In-class assignment and project presentation
