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Effective Digital Engagement

Course Information

Training Provider

Ngee Ann Polytechnic

Available Subsidies
  • For company sponsored-participants: SkillsFuture Enterprise Credit; Absentee Payroll
  • For self-sponsored individuals: SkillsFuture Credit; NTUC UTAP
Supported by PGSS?

Yes

Course Description

This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers.

 

  • Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
  • Create a sustainable content strategy that can enhance your brand equity and engage suspects into becoming prospects / leads in a customer lifecycle journey.
Course Date(s)

Mon, 4 November 2024

Application Deadline

20 October 2024

Course Duration

1 day, 9am – 6pm (8 hours/day)

Venue

Ngee Ann Polytechnic

Training Mode

Classroom facilitated training (face-to-face)

What jobs will it pave the way to?

This course is relevant for those involved in marketing, sales and/or key decision makers, or anyone aspiring to be entrepreneurs in Food Services, eCommerce or Retail sectors.

Learning Outcomes

What You'll Learn

Digital Marketing Strategies: 

 

  • Grasp an Understanding of Singapore’s Digital Landscape: Understand Singapore digital users’ behavior and the essence of digital marketing, tailored specifically to Singapore’s digital landscape.

 

  • Comprehend the Marketing Funnel: Uncover the secrets of a successful marketing funnel, from awareness to customer retention.

 

  • Master Customer Journey Mapping: Identify touchpoints for influencing customers throughout their buying cycle—from awareness to research & comparison—culminating in purchase and post-purchase stages.

 

  • Harness the Power of Facebook, Instagram, and TikTok: Whether it’s for creating awareness, customer research or retention, learn how these platforms can effectively shape your marketing strategy.

 

  • Drive Traffic Effectively: Gain practical insights into directing targeted audiences to your content assets.

 

  • Demystify SEO: Learn the basics of Search Engine Optimisation to improve your brand’s visibility and ranking on search engine results.

 

  • Lead Acquisition Techniques: Discover proven strategies for acquiring new leads and followers for your brand.

 

  • Craft Engaging Content Plans:
    • Learn to build efficient and effective content plans to attract and engage your audience.
    • Use Generative AI tools to help you enhance and accelerate content creation.

Entry Requirements

Who Should Apply
  • Professionals involved in marketing, sales and/or key decision makers
  • Aspiring entrepreneurs in Food services, eCommerce or Retail sector
  • Anyone who wish to upskill in digital marketing

Course Fees

Full Course Fees (incl. 9% GST)

S$ 381.50

Enterprises (Company-Sponsored Participants) (incl. 9% GST)
  • For SME employee (Singapore Citizen, SPR, LTVP+): S$ 44.45
  • For non-SME employee:
    • Singapore Citizen aged 40 & above: S$ 44.45
    • Singapore Citizen aged below 40: S$ 114.45
    • SPR/ LTVP+: S$ 114.45

 

Other funding support available for enterprises:

  • Eligible employers may use the SkillsFuture Enterprise Credit (SFEC) to offset the fees. 
  • Absentee Payroll (AP): Eligible employers will receive a fixed AP rate of $4.50 per hour, capped at $100,000 per enterprise per calendar year.

 

Click here to learn more. 

Self-Sponsored Individuals (incl. 9% GST)
  • Singapore Citizen aged 40 and above: S$ 44.45
  • Singapore Citizen aged below 40: S$ 114.45
  • SPR/ LTVP+: S$ 114.45

 

Other funding support available: 

  • Singaporeans aged 25 years old and above may use the SkillsFuture Credit (SFC) to offset the fees. Click here to learn more.
  • Union Training Assistance Programme (UTAP): NTUC members enjoy 50% unfunded course  fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above). Click here to learn more.
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