Effective Digital Conversion

Course Information

Training Provider

Ngee Ann Polytechnic

Available Subsidies
  • For company sponsored-participants: SkillsFuture Enterprise Credit; Absentee Payroll
  • For self-sponsored individuals: SkillsFuture Credit; NTUC UTAP
Supported by PGSS?


Course Description

Unlock the secrets to convert your customers and keep them coming back to your restaurants!


In this 1-day course, learn how to build an effective content marketing strategy to funnel your potential customers into successful conversion.

Course Date(s)

Mon, 29 July 2024

Application & Payment Deadline

Mon, 15 July 2024

Course Duration

1 day, 9am – 6pm (8 hours/day)


Ngee Ann Polytechnic

Training Mode

Classroom facilitated training (face-to-face)

What jobs will it pave the way to?

This course is relevant for existing Food Services professionals or anyone looking to enter the Food Services sector.

Learning Outcomes

What You'll Learn
  • Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques
  • Develop the content strategy to generate prospects / leads and convert these prospects / leads into customers, and thereafter loyal customers in the customer lifecycle journey

Entry Requirements

Who Should Apply
  • Food Services professionals
  • Anyone who wish to enter the Food services sector and/or upskill in digital marketing

Course Fees

Full Course Fees (incl. 9% GST)

S$ 381.50

Enhanced Training Support for SMEs for Singapore Citizen, SPR and LTVP+ (incl. 9% GST)

S$ 44.45


Other funding support available for enterprises:

  • Eligible employers may use the SkillsFuture Enterprise Credit (SFEC) to offset the fees. Click here to learn more. 
  • Absentee Payroll (AP): Eligible employers will receive a fixed AP rate of $4.50 per hour, capped at $100,000 per enterprise per calendar year. Click here to learn more. 
Self-Sponsored Individuals (incl. 9% GST)
  • Singapore Citizen aged 40 and above: S$ 44.45
  • Singapore Citizen aged below 40: S$ 114.45
  • SPR/ LTVP+: S$ 114.45


Other funding support available: 

  • Singaporeans aged 25 years old and above may use the SkillsFuture Credit (SFC) to offset the fees. Click here to learn more.
  • Union Training Assistance Programme (UTAP): NTUC members enjoy 50% unfunded course  fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above). Click here to learn more.