Training Provider
Ngee Ann Polytechnic
Effective Digital Conversion
Course Information
Available Subsidies
- For company sponsored-participants: SkillsFuture Enterprise Credit; Absentee Payroll
- For self-sponsored individuals: SkillsFuture Credit; NTUC UTAP
Supported by PGSS?
Yes
Course Description
This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers, funnelling towards conversion.
- Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
- Develop a content strategy to generate prospects / leads and convert these prospects / leads into customers, and thereafter loyal customers in the customer lifecycle journey.
Course Date(s)
Tue, 5 November 2024
Application & Payment Deadline
27 October 2024
Course Duration
1 day, 9am – 6pm (8 hours/day)
Venue
Ngee Ann Polytechnic
Training Mode
Classroom facilitated training (face-to-face)
What jobs will it pave the way to?
This course is relevant for those involved in marketing, sales and/or key decision makers, or anyone aspiring to be entrepreneurs in Food Services, eCommerce or Retail sectors.
Learning Outcomes
What You'll Learn
Advanced Digital Marketing Tactics:
- Deep Dive into Singapore’s Digital Landscape: Gain insights into Singapore’s digital usage patterns and understand the fundamentals of digital marketing within this context.
- Advanced Marketing Funnel Strategies:
- Build on your knowledge of the marketing funnel to create more effective campaigns, from initial awareness through to retention.
- Turn your audiences into customers by applying the right social media strategies to drive consistent sales.
- Master Content Creation Techniques with GenAI:
- Learn ideation techniques for generating compelling content ideas and strategies for planning content to meet specific objectives.
- Use Generative AI tools to help you enhance and accelerate content creation.
- Craft Effective Messaging: Develop powerful messaging and story arcs to engage your audience. Explore both long-form and short-form story arcs for various content formats.
- Adapt Across Platforms: Discover how to iterate your content strategy for different platforms and placements to maximize reach and engagement.
- Refine Copywriting & Storyboarding Skills: Acquire basic skills in copywriting and scriptwriting, and learn the essentials of storyboarding for short video content production.
- Harness Social Media Advertising: Learn about Meta Ads Manager and TikTok Ads to optimise your social media advertising efforts.
- Explore Live Streaming Basics: Understand the basics of live streaming as an additional tool for engaging with your audience in real-time.
Entry Requirements
Who Should Apply
- Professionals involved in marketing, sales and/or key decision makers
- Aspiring entrepreneurs in Food services, eCommerce or Retail sector
- Anyone who wish to upskill in digital marketing
Course Fees
Full Course Fees (incl. 9% GST)
S$ 381.50
Enterprises (Company-Sponsored Participants) (incl. 9% GST)
- For SME employee (Singapore Citizen, SPR, LTVP+): S$ 44.45
- For non-SME employee:
- Singapore Citizen aged 40 & above: S$ 44.45
- Singapore Citizen aged below 40: S$ 114.45
- SPR/ LTVP+: S$ 114.45
Other funding support available for enterprises:
- Eligible employers may use the SkillsFuture Enterprise Credit (SFEC) to offset the fees.
- Absentee Payroll (AP): Eligible employers will receive a fixed AP rate of $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Click here to learn more.
Self-Sponsored Individuals (incl. 9% GST)
- Singapore Citizen aged 40 and above: S$ 44.45
- Singapore Citizen aged below 40: S$ 114.45
- SPR/ LTVP+: S$ 114.45
Other funding support available:
- Singaporeans aged 25 years old and above may use the SkillsFuture Credit (SFC) to offset the fees. Click here to learn more.
- Union Training Assistance Programme (UTAP): NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above). Click here to learn more.