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Effective Digital Engagement

Effective Digital Engagement

Unlock the secrets to attract and engage more customers through social media, with a solid content strategy!

Training Provider

Ngee Ann Polytechnic

Application Deadline

22 February 2026

Available Subsidies
  • For company sponsored-participants: SkillsFuture Enterprise Credit; Absentee Payroll
  • For self-sponsored individuals: SkillsFuture Credit; NTUC UTAP
Course Duration

1 day, 9am – 6pm (8 hours/day)

Supported by PGSS?

Yes

Venue

Ngee Ann Polytechnic

Course Description

This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers, with use cases from the Food Services sector.

 

  • Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
  • Create a sustainable content strategy that can enhance your brand equity and engage suspects into becoming prospects / leads in a customer lifecycle journey.
Course Date(s)

Mon, 9 March 2026

Training Mode

Classroom facilitated training (face-to-face)

What jobs will it pave the way to?

This course is relevant for those involved in marketing, sales and/or key decision makers, or anyone aspiring to be entrepreneurs in Food Services, eCommerce or Retail sectors.

What You'll Learn

Digital Marketing Strategies: 

 

  • Grasp an Understanding of Singapore’s Digital Landscape: Understand Singapore digital users’ behavior and the essence of digital marketing, tailored specifically to Singapore’s digital landscape.

 

  • Comprehend the Marketing Funnel: Uncover the secrets of a successful marketing funnel, from awareness to customer retention.

 

  • Master Customer Journey Mapping: Identify touchpoints for influencing customers throughout their buying cycle—from awareness to research & comparison—culminating in purchase and post-purchase stages.

 

  • Harness the Power of Facebook, Instagram, and TikTok: Whether it’s for creating awareness, customer research or retention, learn how these platforms can effectively shape your marketing strategy.

 

  • Drive Traffic Effectively: Gain practical insights into directing targeted audiences to your content assets.

 

  • Demystify SEO: Learn the basics of Search Engine Optimisation to improve your brand’s visibility and ranking on search engine results.

 

  • Lead Acquisition Techniques: Discover proven strategies for acquiring new leads and followers for your brand.

 

  • Craft Engaging Content Plans:
    • Learn to build efficient and effective content plans to attract and engage your audience.
    • Use Generative AI tools to help you enhance and accelerate content creation.

Who Should Apply

  • Professionals involved in marketing, sales and/or key decision makers
  • Aspiring entrepreneurs in Food services, eCommerce or Retail sector
  • Anyone who wish to upskill in digital marketing

Course Fees

Full Course Fees (incl. 9% GST)

S$ 381.50

Enterprises (Company-Sponsored Participants) (incl. 9% GST)
  • For SME employee (Singapore Citizen, SPR, LTVP+): S$ 44.45
  • For non-SME employee:
    • Singapore Citizen aged 40 & above: S$ 44.45
    • Singapore Citizen aged below 40: S$ 114.45
    • SPR/ LTVP+: S$ 114.45

 

Other funding support available for enterprises:

  • Eligible employers may use the SkillsFuture Enterprise Credit (SFEC) to offset the fees. 
  • Absentee Payroll (AP): Eligible employers will receive a fixed AP rate of $4.50 per hour, capped at $100,000 per enterprise per calendar year.

 

Click here to learn more. 

Self-Sponsored Individuals (incl. 9% GST)
  • Singapore Citizen aged 40 and above: S$ 44.45
  • Singapore Citizen aged below 40: S$ 114.45
  • SPR/ LTVP+: S$ 114.45

 

Other funding support available: 

  • Singaporeans aged 25 years old and above may use the SkillsFuture Credit (SFC) to offset the fees. Click here to learn more.
  • Union Training Assistance Programme (UTAP): NTUC members enjoy 50% unfunded course  fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above). Click here to learn more.
Submit Interest