Digital Marketing Executive and Marketing Executive
What You Learn
Understand and apply cutting-edge social media knowledge, content insights, tools, tactics and campaign strategy.
Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, Clubhouse and messaging tools including WeChat, WhatsApp and Telegram.
Identify and select the right social media platforms to reach the right target audience for your brand.
Learn and apply the essential knowledge and practical skills to be able to integrate social media into your marketing strategy effectively.
Learn to drive online consumers toward conversion.
Learn free content creation tools to develop content for social media platforms.
Gain essential knowledge in Search Engine Optimisation (SEO) to drive organic traffic to your website.
Who is Suitable?
In-house marketers who wish to up-level their social media strategic knowledge.