Search Engine Optimization for Beginners

Course Information

Training Provider
Ngee Ann Polytechnic
SF Funded?
Can register Interest?
Registration Start Date based on website
Registration End Date based on website
Course Start Date(s)
Course End Date(s)
2 days
Training Mode
Synchronous e-Learning
What Jobs Will It Pave The Way To?
SEO Specialist and Digital Marketing Specialist

Learning Outcomes

What You Learn
  • Understand how search engines work
  • Find out the latest google algorithm updates and the impact on website rankings
  • Learn to optimise your website so it can be ranked on Google
  • Understand why some websites rank higher than others
  • Select the correct keywords that can generate business value
  • Learn best practices to outrank your competitors
  • Write great content that generates engagement
  • Measure your SEO efforts’ effectiveness through analytics

Entry Requirements

Who is Suitable?

Everyone: pre-requisite knowledge is not required

Course Fees

Full Course Fees
Singapore Citizens Aged 40 Years Old & Above
Singapore Citizens/ Spr Aged 39 Years Old & Below